O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...

The campaign and wider repositioning are designed to make the brand “experience-led”, which Balaji defines as “the brand ...

As the primary sponsor of the 2024 MTV EMAs, Compare the Market’s brand chief discusses the role of the partnership in ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Beer as a category has been seduced by demographic demons warning, “the new generation don’t drink beer” or “women don’t ...

In towns and high streets, out-of-home (OOH) advertising spend is predicted to rise by 8.1%, with cinema up 5.1%. Nearly nine ...

According to a new report from Ebiquity and the World Federation of Advertisers (WFA), 50% of global advertisers plan to ...

Drawing on Clubcard data, the retailer is using lessons from last year’s festive push to “feed the Christmas spirits” of its ...

Disney says it wanted to “create something new” this Christmas, so is moving away from the story of Lola, which it has told ...