Toyota has been unveiled as the new sleeve sponsor for The Hundred, expanding on its front-of-shirt deal for the England ...

Saudi Arabia’s SURJ Sports Investment arm is reportedly close to agreeing a deal to acquire a $20m (€17m) stake in the ...

TGI Sport has retained a key piece of business, agreeing a five-year deal with Mediapro for virtual advertising production, ...

NOS, the Netherlands’ public-service broadcaster, has conceded it will be forced to sell off a portion of its 2026 Fifa World ...

The DP World Tour has named Nexo as its first crypto sponsor and a top-tier ‘Official Marketing Partner’ in a three-year deal ...

Euroleague Basketball is doing away with a title sponsor for its top-tier EuroLeague competition for the first time in 15 ...

The German Football League (DFL) and Schwarz Group, the retailer that owns Lidl, have bought equity in Dyn Media, the ...

Microsoft has been confirmed as the new ‘official cloud and AI partner’ of the Premier League, taking the place of its ...

Record audiences are flocking to the Fifa Club World Cup coverage of free-to-air broadcasters in Brazil and Argentina, South ...

Como 1907, the ambitious Serie A club on and off the pitch, is making a big push into the US market through a tie-up with ...

National Hockey League team Minnesota Wild has announced a new 14-year arena naming rights sponsorship with local casino ...

Online brokerage firm Robinhood has signed its first sports sponsorship deal outside of the United States, putting its logo ...