USC G Juju Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the company’s trading ...

Fanatics and MLB have opened a massive 31,000-square-foot retail outlet in Japan ahead of the Cubs and Dodgers’ Tokyo Series, ...

Local leaders are putting pressure on Tampa Bay Rays owner Stuart Sternberg to sell the team after the team won’t go through with the $1.3B ballpark and redevelopment deal in St. Petersburg.

Existing league-level sponsors Mastercard (an official sponsor since 1997), Google (since 2020) and Zoom (2023), join a roster of sponsors that includes presenting sponsor Guggenheim, whose founder ...

Collaboration, inventiveness, resourcefulness are the positive hallmarks for memories of the pandemic for marketers.

As the sports business reaches the five-year anniversary of the pandemic, many of the lessons learned then have brought ...

Madness beginning this week, Garth Glissman, the men's basketball guru of the SEC, has some ideas about how to make the ...

The Hawks, Cavaliers, Heat, Bucks, Grizzlies, Timberwolves, Hornets and Magic have until April 1 to opt in or opt out of Main ...

The Washington Spirit are enhancing the team’s non-nationally televised NWSL matches this year by adding dedicated postgame ...

Global infrastructure firm AECOM has been named the Official Venue Infrastructure Partner for the LA28 Olympic and Paralympic ...

French soccer phenom Kylian Mbappé has invested in SailGP’s France-based team through his Coalition Capital investment arm.

The USGA is in the open market for its next media-rights deal following the expiration of its exclusive negotiating window ...