What is an Identity Graph? | Everything You Need To Know
An Identity Graph (ID Graph) is a database that stores all identifiers that correlate with individual customers. These identifiers could be anything from usernames to email, phone, cookies and …
What Is an Identity Graph? [The Plain-English Guide]
Nov 11, 2022 · In this post, we’ll break down what an identity graph is, how to select the right one for your strategy, and give you a better visual of what it means to gain a comprehensive, ever …
Graph and AI - Amazon Neptune - Amazon Web Services
An identity graph provides a 360 view of customers and prospects based on their interactions with a product or website across a set of devices and identifiers. It helps you understand the …
Why an Identity Graph is Core to Brand Growth | Acxiom
One way to define an identity graph is to say it provides a unified view of all the disparate data points you have about individuals who have interacted with your brand, so that you can build …
What Is An Identity Graph? Your Questions Answered
Apr 18, 2025 · An identity graph is a foundational data asset that connects and unifies consumer data from multiple touchpoints, devices, and platforms to create a single, consistent, and …
Identity Graph - TigerGraph
What is an Identity Graph? An identity graph is a graph-based database structure that links multiple identifiers—such as emails, phone numbers, devices, cookies, IP addresses, and …
How identity graphs are built — the present and the future
Mar 6, 2024 · How is an identity graph built? Identity graphs, like the ones used by our Identity Alliance, are essentially built in three steps. They are composed of deterministic Identifiers …
What Is an Identity Graph? - blog.cadent.com
Aug 27, 2025 · What is an identity graph? An identity graph is a structured database where matched identifiers live, organized into unified profiles of either individuals or households.
What Is an Identity Graph and Its Marketing Value?
Dec 10, 2025 · At its core, an identity graph is a sophisticated, continuously updated database. Its main goal is to solve a big marketing challenge: tracking the same person through their …
What is an identity graph? How it works and why it matters
Dec 16, 2025 · Learn what identity graphs are, how they work, and why they're key for attribution and personalization.