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  1. What Is an Ube and Why Is It So Popular? - Real Simple

    Sep 12, 2025 · Ube is a purple yam from the Philippines with a sweet, nutty, vanilla-like flavor that's become a star ingredient in desserts thanks to its vibrant color and creamy taste.

  2. Ube 101: Everything you need to know about the Filipino purple yam

    Oct 15, 2024 · Ube (pronounced ooo-bay) is a type of yam, also known as the purple yam, native to the Philippines. The word "ube" is borrowed from Tagalog, the language spoken there.

  3. The world wants more ube. Philippine farmers are struggling to keep up

    Dec 29, 2025 · Soaring demand and extreme weather worsened by climate change have wiped out harvests of the popular purple yam.

  4. Your guide to baking with ube - King Arthur Baking

    May 15, 2024 · Ube is earthy with a milky flavor reminiscent of white chocolate, notes of coconut, rich nutty pistachio, and aromatic vanilla. While challenging to pin down in words, ube's flavor translates …

  5. What Is Ube? Learn About the Sweet Purple Yam

    Oct 16, 2025 · Pronounced ooh-bay, ube is a starchy purple tuber (formally known as Dioscorea alata). Ube is native to the Philippines, which is known for cooking and baking with it.

  6. What Is Ube and Why Is It Everywhere? - TODAY

    May 15, 2025 · What is ube? Ube is a starchy vegetable, also known as purple yam, that is native to the Philippines. Its name means “tuber” in Tagalog.

  7. What Is Ube? | Food Network

    May 24, 2024 · Ube is a purple yam that originated in the Philippines. Ube has a brown, bark-like exterior and vibrant purple flesh. Ube has a sweet, nutty flavor and aroma and is commonly used in …

  8. A Guide to Ube – The Filipino Purple Yam | Iankewks

    Mar 18, 2025 · What is Ube? Ube (pronounced oo-beh) is a Filipino purple yam also known as Dioscorea alata. Grown natively in the Philippines, this vibrant purple tuber can be used in many …

  9. What Is Ube And What Does It Taste Like? - Mashed

    Oct 13, 2025 · According to Real Simple, ube is a purple yam that is indigenous to Asia, specifically grown in the Philippines. It was originally classified as camote, part of the sweet potato family …

  10. Ooh, ube bey-beh! The purple food craze • PhilSTAR Life

    4 days ago · A look at how ube—once a quiet staple of Filipino kitchens—has grown into a global food sensation, tracing its rich culinary history while spotlighting the farmers and traditions behind the …