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🔊 Sound On — does this *spark* joy? You're watching a 120-year-old Bosch high-voltage magneto ignition in action — and yes, despite being older than Bosch in the U.S.A., it's still sparking! The magneto is more than just one of the many products Bosch has made — this one is what launched our legacy and remains the symbol of our company as our logo. But why was it so special? Thanks to Bosch, this magneto was able to deliver a reliable, fire-safe ignition, for early automobile drivers. Meaning t

Have you ever wondered what inspired our logo?🤔 On March 3, 1899, Robert Bosch registered his first trademark: the "burning magnet".🔥🔧 This distinctive symbol was stamped on every magneto ignition device that left his factory, marking the start of our branding legacy. In 1918, chief engineer Gottlob Honold succeeded in refashioning the old trademark to create a new one, the "armature in a circle," which sported clean lines and a high level of recognizability. Watch the evolution and applicati