Nike and Gillette have been criticised for using "woke" advertising. But associating their brands with liberal causes can bring financial benefits https://www.economist.com/business/2019/01/26/companies-can-appeal-to-workers-and-consumers-with-liberal-messages?utm_source=Facebook&utm_medium=Economist_Films&utm_campaign=InfoCard&utm_term=Social_Issues&utm_content=KAL | The Economist
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