Purely History on Instagram: "In 2003 a Chilean TV broadcast of Star Wars became famous for inserting a beer commercial directly into the film instead of cutting to a normal break. The network partnered with an ad agency that edited a scene so a character opened a chest, and the next shot suddenly revealed bottles of Cristal beer inside. The film then cut to black and continued with the regular ads. Viewers were shocked because it looked like part of the movie for a moment, which made the campai