17K views · 396 reactions | Being a cowboy is more than just looking the part, it’s the values you embrace, how you act and the way you live your life. Nominate a cowboy in your life for a chance to win two elite seats to an event this year >> https://www.pbr.com/becowboysweeps | PBR | Facebook
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Cowboy resilience 👊 #pbr #utb #bullriding #wreck #newyork #cowboy #tough
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Broken, shattered, bloody and worn down. It's the passion and perserverane to say YES, that defines the heart of the cowboy. | PBR
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When a cowboy gets injured, things get even more dangerous. In this week's episode of Bullfighting 101 Presented by Matador Jerky, Frank, Shorty and Jesse break down how to react when a cowboy can't defend himself. | PBR
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1.3K views · 66 reactions | They say the world needs more Cowboys, and we tend to agree! Celebrate the National Day of the Cowboy now through July 31st, and 퐒퐀퐕퐄 up to 20% on select tickets to the WCRA Rodeo Carolina October 3rd -5th at Tyron International! Use Code: COWBOY & Save | PBR | Facebook
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