Matthew Keeler on Instagram: "Excited to share a little more about the history and inspiration that lives within our Smiley logo and what’s next for our character along the way. From @spongebob to @nike to @westsidegunn there’s a mix of everything in between. Follow Smiley and his friends as he immerses himself into a new world called the Smileyverse which will feature the first animated hockey series of its kind 🙂✨"

CCTV shows the brutal 90mph impact of devastating Smiler crash