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17K views · 258 reactions | Boa has a new look. After countless research studies, late-night caffeinated meetings, and passionate brainstorming sessions, we’ve updated our brand for 2017 and beyond. We are Boa. We are the connection between equipment and human. The confidence between ready and go. Engineered to push performance further, our solutions are as adaptable as the people who use them. Tuned. Tested. True. The world’s best gear just got better. | BOA Fit System | Facebook
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4.1K views · 154 reactions | Sign up to win the La Sportiva Cyklon and experience the power of BOA's dialed in, precision fit next time you hit the trail. | BOA Fit System | Facebook
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