Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years. The Mondelēz International brand’s anniversary campaign, “Yours for 200 Years,” leans heavily into nostalgia and remixes a popular ad from 2018, “Mum’s Birthday.” That spot was part of an overhaul of its marketing by agency VCCP and proved effective for the business. What do you think? 🍫 https://adweek.it/47ql9JA | Adweek

6.4M views · 10K reactions | Here's to taking the joy of birthdays to a whole new level! #Birthday #CadburyCelebrations | Cadbury Celebrations | Facebook

1M views · 22K reactions | Mum's Birthday Agency: VCCP Director: Frédéric Planchon Executive Creative Director: Darren Bailes Creative Director: Chris Birch, Jonathan Parker Art Director: Rob Ellis Copywriter: Peter Reid Production Company: Academy Films Post Production: Freefolk Color Company: MPC Colorist: Jean Clement Soret Audio Post Production: Wave Sound Released: January 2018 | advert.ge | Facebook

146K views · 2.6K reactions | This Crunchie Choc Cheesecake has just the right amount of chocolate to make it the perfect treat for #ChocolateCakeDay tomorrow  Because when have you ever needed a real reason to bake a cake‽ #JustAddChocolate Visit www.cadbury.co.za/recipes for other yummy chocolatey treats. | Cadbury Dairy Milk | Facebook