How Levi’s® Laundrette Ad Reignited the 501® - Levi Strauss & Co
How Levi’s® Laundrette Ad Reignited the 501® - Levi Strauss …
Nov 19, 2020
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What happened to the guy in the iconic Levi's 501 launderette ad?
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The ‘Launderette’ was shown for the first time on Boxing Day 1985. Owing to this ad, the sales of Levi’s 501 shot up by an incredible 800%, which eventually had to be taken off the air because the company couldn’t produce enough jeans to meet the new demand. By 1987, the sales of Levi’s jeans were reported to be 20 times what they had been just 3 years earlier! | Saffron Lifestyle Traders Pvt. Ltd.
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