Flashback 1997: Apple Launches ‘Think Different’ Campaign
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Flashback 1997: Apple Launches ‘Think Different’ Campaign
Twenty years ago today, Apple launched the iconic “Think Different” ad campaign, which still resonates today, 15 years after it ended. Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple computer.” He went on to ...
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Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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